OUR MISSION
Make a healthier and more sustainable version of everything.
We are always going to buy stuff for our homes.
But by creating the most sustainable version of the things people need the most, we can have a net positive impact on the planet. Today, that means 100% recycled, post-consumer plastic bottles and tree-free paper. It means sourcing organic ingredients and avoiding toxic chemicals. It means donating excess products. It means carbon offsetting both through reforestation and carbon-neutral shipping.
But we’re just getting started. Every day brings a new chance for us to be even better to our planet. We’re always improving how we do things, and you can find more details about some of the folks who help us do that below.
We don’t compromise
on quality.
Whether we’re testing that every last ingredient
we use is clean and healthy, or sourcing the finest organic cotton for our towels, we don’t release a product into the world until we’re sure it’s meeting our (very high) standards of sustainable quality
SUSTAINABLE
Our bottles are made from 100% recycled, post-consumer plastic.
We source biodegradable alternatives to single-use plastic. Our paper products are tree-free. Every shipment to you is carbon offset and we plant a tree for every order.
HEALTHY
Our products are made from wholesome ingredients that are always clearly labeled. They’re free of parabens, sulfates, toxic chemicals, and unnecessary additives — pure and simple. We offer organic, non-GMO groceries, with plenty of vegan and gluten-free options.
BEAUTIFUL
We design products to be beautiful in your home. Our products use simple, minimal packaging to compliment any space.
We're obsessive about design.
So many of the products we all buy have been designed to scream at you from a store shelf
(or, say an Instagram ad), but we create our products and packaging to look beautiful in your home. As we grow our houseware line, the same obsessiveness applies to the grain of a cutting board and how a water glass feels in your hand.
